Search

Claire Harrison – Creativity at work

Making CSR work for both the charity and the sponsor

BPE Solicitors has always taken its CSR very seriously.  Whilst working on their Stroud office launch I came across The Wiggly Worm charity and it’s No Child Hungry Gloucestershire campaign.  I just knew that Wiggly and BPE would be a great fit and after talking to Rob Rees, founder of the Charity, an idea started to form.

Continue reading “Making CSR work for both the charity and the sponsor”

Gloucestershire Engineering Training

“Claire has been a fantastic additional resource to GET supporting us with a variety of activities from a marketing/PR perspective. Claire helped us re-structure and re-develop our website to make it more user friendly and customer focussed. She also planned, organised and supported the case study activities which have been used as part of the website updating but also as stand-alone case studies which we now issue in our information packs and on our internal information TV in reception…

Continue reading “Gloucestershire Engineering Training”

Peggylicious and The Do Good Dog Clan

Brand Creation, Copywriting, Marketing & PR, Website development & e-commerce

Creation of ‘Peggylicious’ brand which incorporates children’s books, merchandise and an online children’s club.  These children’s books are now available in Waterstone’s store, online at Amazon, Peggylicious.com and Waterstones.com

The books are written in rhyme to help with reading development and are beautifully illustrated.

peg-128Accessories all branded with the two main characters in the books are also available.  These can be purchased online from http://www.peggylicious.com

peg-166Peggylicious, is of course my own creation and based upon my very own, beautiful Cocker Spaniel, Peggy who accompanies me to all the book signings and readings that I do throughout the year.

This project has used all my skills as a marketeer and creative thinker.

 

 

Wearable Art Comes to Painswick

“I recently worked with Claire on a project involving a charity of which I am a trustee.  I found Claire to be incredibly professional, always working in her clients best interest.  She is very bright, with a very good commercial head…and an excellent dose of creativity! Did I mention she is simply fun to do business with?I would welcome the opportunity to work with Claire on future projects.”

Debra Drew, Managing Director, Fabric Architecture

Marketing & PR for ACP Charity

Working with the Art Couture team at this year’s Festival in Painswick was just fabulous.  My client was the headline sponsor and as part of the package I was asked to support them with Marketing and PR.

There was a lot to do so I enlisted the help of a young graduate who needed some work during the Summer.  Between us we blogged, wrote and sent out press releases to national and regional press, offered interviews with the judges, sent out direct mail to sixth form colleges and fashion students to invite them to enter and generally spent 4 months working on nothing else.

Live Well at Home

Re-brand, Marketing Strategy, Copywriting, Product Launch, PR & Business Development

I worked with domiciliary care provider, Live Well at Home, for three years.  Initially they called me in to oversee their re-brand.  By the time the company was sold to the Guinness Trust I had become an integral part of the company, in charge of business development and strategy.

vision-care-doc

And the winner is….

I’m absolutely thrilled to have played a tiny part in Abby Guilding’s success at the Women in Business Awards last night.  Abby is Chief Operating Officer at The Wiggly Worm charity and I wrote her entry for the Contribution to the Community award which she won! Huge congratulations to Abby and the Wiggly Worm team.  www.thewigglyworm.org.uk

 

My role:  copywriting

St Albans Academy

I’ve worked with St Albans Academy in Birmingham for years now. Initially I was retained to undertake their PR, to make sure the School appeared in regional press whenever they or a student had achievements to shout about and of course at GCSE and A’Level results.

I now also put together the prospectus for both the Junior and Sixth Form schools.  It’s a tricky process because all heads of departments supply copy which needs proof reading and tidying up and the design needs to be approved by a number of people. And of course, we’re always up against a time deadline.  But everyone at St Albans is great to work with.  I also commission and brief the photographer each year.

Here are some pages from the latest Junior School brochure.

Brochure-20pp-v2-page-001(2)Brochure-20pp-v2-page-002Brochure-20pp-v2-page-003Brochure-20pp-v2-page-007

And the latest 6th Form prospectus.

36pp-v7-page-00336pp-v7-page-004(1)36pp-v7-page-005

Expedite

I was asked by the owner of Expedite Project & Facilities Management to support him with a re-brand of his company website and marketing literature.  We wanted something that would really stand out and I think it certainly does that.

Click here to go to the website.

 

Concept and Copywriting:  Claire Harrison

Design:  Peter Wall

Blog at WordPress.com.

Up ↑