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Claire Harrison – Creativity at work

New website and marketing campaign for Vitruvius

vitruvius-trio2Vitruvius is a leading construction management partner, working with commercial clients across a wide variety of industry sectors to define, manage and deliver large construction projects on time and on budget. I’ve been working with Vitruvius since November 2015.  The first project was to assist Vitruvius in writing a large tender document and to write and co-ordinate the design and production of their new website which was launched in December 2016.  I also produced a marketing communications plan.

During production of the new website, which included interviewing clients and creating video testimonials, I worked with Vitruvius to develop their brand and streamline the company’s offering.  Previously the Company was promoting too many services making it difficult to define key points of difference.

Working with Innovation & Creative Training Company, Treehouse

Everyone’s brain naturally forms neural pathways or ‘mental ruts’ – but if you apply stimulus to the brain it forms new pathways, helping you to think differently.

latest-logoInnovative training company, Treehouse helps company’s learn to ‘think differently’. Whether it’s the next ‘big idea’, trying to improve staff motivation or a strategy to improve profit, their innovative programmes provide the stimulus needed in an inspiring, fun, deliberate and effective way. It works for everyone in any field.  Clients include Twinings, Ministry of Defence, BAE and The National Trust.

I’ve been working with Treehouse since February 2016, initially writing and uploading blog posts and overseeing production of their new website. I now work closely with Helen Westendorp, Treehouse Director, across a wide range of activities including helping with bid writing, marketing communications, brand champion and copywriting of all marketing assets.

Brand Workshop for Dance Company

danceInclusive dance production company, Gdance, had just come through a period of restructure, it had lost direction and become confused about its offer, trying to be all things to all men.  Funding streams had dried up and the Charity had to make some difficult decisions. A new streamlined Gdance was looking to affirm its position as a leading ambassador and creator of leading inclusive dance theatre productions and films.

Helen Crocker, Artistic Director at Gdance invited me to undertake a brand awareness project to support Gdance in defining the Company’s brand and its key messages to stakeholders and produce a report with clearly set out values, mission and strategy for the future.

The work included an insights survey gathering key data from all key stakeholders and a brand workshop held off site with all Gdance staff and members of the board in attendance.

“We were really pleased with the work Claire did with us. The research was detailed & in depth & they managed to gain an understanding of a small but complex organisation in transition, no small achievement! The workshop was run very effectively & the report gives us an invaluable tool for moving forward. We highly recommend them.”

Helen Croker, Artistic Director, Gdance

BPE’s Vintage Tea Stop

Concept for corporate event & copywriting

How you attract new and existing clients to a tent in the middle of a field?  You create a 1950’s Vintage Tea Stop complete with homemade cake, scones and children’s entertainment.

BPE has sponsored the Cotswold Show in Cirencester for the past 3 years.  This year they wanted to invite their existing and potential clients, friends and families to the Show, but give them something a little bit different that would entertain the whole family.  I came up with the idea of turning the BPE marquee into a Vintage Tea Stop.  Whilst the adults enjoyed a sit down in the shade with a free cuppa a piece of Victoria Sponge, the children were entertained by a magic show, balloon modelling and face painting.  Everyone was happy!

 

My role:  concept, research and booking Vintage Tea supplier, copywriting and design of invitations and banners.

Self Build Event at Downing Street

Event Co-ordination & PR

Ted Stevens, who at the time was Chairman of the National Self Build Association, asked me to help him launch the Self Build Association’s new website at an event in Downing Street.  It was decided the event would take the form of a Self Build Masterclass and ‘self builders’ were invited to meet up with the likes of George Clarke, Kevin McCloud, Charlie Luxton, Tom Dyckhoff and Dan Cruickshank to discuss their self build projects once the website had been unveiled.

Continue reading “Self Build Event at Downing Street”

Wiggly Worm

“Claire has been amazing for The Wiggly Worm. She has made a huge difference to our work raising our presence amongst local media and importantly local companies with ethics and belief in making a difference.

 In a very short time Claire was able to understand what we do and how we do it but also noticed and advised on what we could do better to showcase, celebrate and facilitate support for our various projects. She quickly developed our key messages into a format fit to grace an amazing event involving our pop up truck with a fantastic backdrop that allowed us to reach 100 local companies. The professional imagery, video and templates produced are just first class allowing us as a charity to really compete in a business minded world.

 Having Claire support us has brought in real expertise. We would whole heartedly recommend the investment as it allows others in your team to focus on what they do best in terms of the day job whilst you can feel safe in the knowledge Claire is handling your PR brilliantly. Thank you Claire.”

 Rob Rees MBE DL, Chief Executive The Wiggly Worm

I met Rob Rees MBE, founder of the Wiggly Worm charity in September.  I’d heard about his launch of the No Child Hungry campaign at the Gloucestershire Business Awards.  I suggested to one of my clients, BPE Solicitors, that NCH would be a great fit with their firm.  Continue reading “Wiggly Worm”

Raising awareness and funds for The Wiggly Worm Charity

“Rob, I’ve got a great idea for a fundraiser – how about an outdoor cinema night!”

The venue  for our first outdoor cinema event was perfect.  The Tuckwell Theatre is a beautiful location.  Organising the license to show the film took a while, but once that was arranged we marched on with promotion and selling tickets. Within 3 weeks we’d sold out!  Thousands of people were made aware of The Wiggly Worm during the promotion of this event through use of social media and editorial in the press and 300 lucky ticket holders joined us in a fabulous evening of Tom Cruise and a trip down memory lane.

Continue reading “Raising awareness and funds for The Wiggly Worm Charity”

Turning a service into a marketable product

BPE_atworkAs well as working with private individuals, the private client team at BPE Solicitors provides a number of services that are also beneficial to business clients.  They needed to find a way to sell these services into Companies as well as encourage the firm’s commercial teams to promote them to existing clients.

Continue reading “Turning a service into a marketable product”

A Taste of Innovation

How do you turn a ‘new office launch’ event into something that clients and more importantly prospect clients want to attend?  You need an idea that’s ‘sticky’ something that piques interest.  Continue reading “A Taste of Innovation”

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