How do you turn a ‘new office launch’ event into something that clients and more importantly prospect clients want to attend? You need an idea that’s ‘sticky’ something that piques interest. Continue reading “A Taste of Innovation”
BPE Solicitors has always taken its CSR very seriously. Whilst working on their Stroud office launch I came across The Wiggly Worm charity and it’s No Child Hungry Gloucestershire campaign. I just knew that Wiggly and BPE would be a great fit and after talking to Rob Rees, founder of the Charity, an idea started to form.
“Claire has been a fantastic additional resource to GET supporting us with a variety of activities from a marketing/PR perspective. Claire helped us re-structure and re-develop our website to make it more user friendly and customer focussed. She also planned, organised and supported the case study activities which have been used as part of the website updating but also as stand-alone case studies which we now issue in our information packs and on our internal information TV in reception…
Brand Creation, Copywriting, Marketing & PR, Website development & e-commerce
Creation of ‘Peggylicious’ brand which incorporates children’s books, merchandise and an online children’s club. These children’s books are now available in Waterstone’s store, online at Amazon, Peggylicious.com and Waterstones.com
The books are written in rhyme to help with reading development and are beautifully illustrated.
Accessories all branded with the two main characters in the books are also available. These can be purchased online from http://www.peggylicious.com
This project has used all my skills as a marketeer and creative thinker.
“I recently worked with Claire on a project involving a charity of which I am a trustee. I found Claire to be incredibly professional, always working in her clients best interest. She is very bright, with a very good commercial head…and an excellent dose of creativity! Did I mention she is simply fun to do business with?I would welcome the opportunity to work with Claire on future projects.”
Debra Drew, Managing Director, Fabric Architecture
Marketing & PR for ACP Charity
Working with the Art Couture team at this year’s Festival in Painswick was just fabulous. My client was the headline sponsor and as part of the package I was asked to support them with Marketing and PR.
There was a lot to do so I enlisted the help of a young graduate who needed some work during the Summer. Between us we blogged, wrote and sent out press releases to national and regional press, offered interviews with the judges, sent out direct mail to sixth form colleges and fashion students to invite them to enter and generally spent 4 months working on nothing else.
Re-brand, Marketing Strategy, Copywriting, Product Launch, PR & Business Development
I worked with domiciliary care provider, Live Well at Home, for three years. Initially they called me in to oversee their re-brand. By the time the company was sold to the Guinness Trust I had become an integral part of the company, in charge of business development and strategy.
I’m absolutely thrilled to have played a tiny part in Abby Guilding’s success at the Women in Business Awards last night. Abby is Chief Operating Officer at The Wiggly Worm charity and I wrote her entry for the Contribution to the Community award which she won! Huge congratulations to Abby and the Wiggly Worm team. www.thewigglyworm.org.uk
My role: copywriting
I’ve worked with St Albans Academy in Birmingham for years now. Initially I was retained to undertake their PR, to make sure the School appeared in regional press whenever they or a student had achievements to shout about and of course at GCSE and A’Level results.
I now also put together the prospectus for both the Junior and Sixth Form schools. It’s a tricky process because all heads of departments supply copy which needs proof reading and tidying up and the design needs to be approved by a number of people. And of course, we’re always up against a time deadline. But everyone at St Albans is great to work with. I also commission and brief the photographer each year.
Here are some pages from the latest Junior School brochure.
And the latest 6th Form prospectus.
I was asked by the owner of Expedite Project & Facilities Management to support him with a re-brand of his company website and marketing literature. We wanted something that would really stand out and I think it certainly does that.
Click here to go to the website.
Concept and Copywriting: Claire Harrison
Design: Peter Wall