Most people know that blogging is an important piece of kit in your marketing tool box. Search engines love websites that are frequently updated with fresh content and on a website, the blog is generally the best place to do this. It’s unlikely that you’ll update your home page, history, services, products etc on a daily or weekly basis, but a blog gives you the opportunity to post up-to-date, industry relevant, interesting content as often as you like. Companies that blog typically gain at least twice as much web traffic as those that don’t.
If you’re interested in the type of content you could blog about, take a look at a couple of companies I write blogs for: Treehouse and Vitruvius. If you’d like to chat about your blog and how to keep it fresh and interesting, why not drop me a line on firstname.lastname@example.org