Brand Creation, Copywriting, Marketing & PR, Website development & e-commerce
Creation of ‘Peggylicious’ brand which incorporates children’s books, merchandise and an online children’s club. These children’s books are now available in Waterstone’s store, online at Amazon, Peggylicious.com and Waterstones.com
The books are written in rhyme to help with reading development and are beautifully illustrated.
Accessories all branded with the two main characters in the books are also available. These can be purchased online from http://www.peggylicious.com
This project has used all my skills as a marketeer and creative thinker.